Selling Through Your Network

Selling Through Your Network

Networking is essential for entrepreneurs. Through your network, you meet mentors, suppliers, customers, business partners, etc. How can you create & expand your network? Building Your Network Being known of something good in your network can be invaluable. Often,...
Understanding Your Customers

Understanding Your Customers

How can you better understand your customers to increase sales? All too often, entrepreneurs hesitate to make the initial contact. They may fear saying the wrong thing or making a bad first impression. There is an easier way to open the dialogue with a customer...
Marketing Your Company

Marketing Your Company

Marketing is essential for getting the word out about your business! All too often it is seen as an expense. Rather, marketing should be seen as an investment and a way to create earnings. When marketing works, you get more customers and more orders.  The Marketing...
The Art of Selling

The Art of Selling

Whether you enjoy selling or not, it is an essential part of entrepreneurship. Continuous sales efforts and strong client relations generate the revenue and profit a business needs to survive. The Sales Chain The sales chain model outlines four phases of selling with...
Boosting Sales with Media

Boosting Sales with Media

As entrepreneurs, marketing and advertising spend is limited. Therefore, free media coverage to new customers is valuable.  Media coverage is a great way to raise awareness of your business. It is far more credible and interesting than an advertisement that a company...
From Nice Logo to Strong Brand

From Nice Logo to Strong Brand

When you start a business, you start making branding decisions the moment you select a company name. The branding process continues with the logo design, the typography selected, the images used, etc. In time, the brand takes on a life of its own. The brand depends on...