Marketing Your Company

Marketing is essential for getting the word out about your business! All too often it is seen as an expense. Rather, marketing should be seen as an investment and a way to create earnings. When marketing works, you get more customers and more orders.

The Marketing Mix

#1 Identify Your Marketing Objectives

When it comes to marketing, you want to choose the right marketing activities that align with your objectives. First, what are your objectives?

Build awareness of your company
Enhance customer engagement
Generate leads and bring in new customers
Increase sales and revenue
Build loyalty and retain existing customers

#2 Identify Your Target Audience

Second, who is your target audience? It is also important to consider who you are targeting. Some marketing activities will be better geared to certain target markets. If you have a wide range of customers, you may find yourself using both print and online marketing to reach all the different segments (Learn more about how to build a valuable customer portfolio).

#3 Select Your Marketing Activities

Third, which of the following marketing activities will help you reach your objectives and target audience?

Advertising: print media, handbooks, TV, radio, billboards and other outdoor media, web banners, etc.
Prints: Business cards, brochures, product sheets, presentations, & banners
Online Marketing: Website, blog, social media, etc.
Direct Marketing: Direct mailings and postcards, telemarketing, & customer visits.
Publications: Books, articles, magazines, reports, & newsletters
Promotion: Trade shows, events, sponsorships, & merchandise

There are many different ways to market your business. The right marketing mix will depend on your objectives and your target audience.

The Power of Word of Mouth

When it comes to marketing, you can create all the different messages and campaigns in the world. However, the most valuable will be customer generated testimonials, photos, success stories, and recommendations. When customers become brand ambassadors, they recommend your products and services to family, friends, and acquaintances. Always remember, the most important thing is to provide good products and services that create value for the customer and do it better than the

Getting Started with GrowthWheel

If you need help preparing, the first step is connecting with a GrowthWheel Advisor. Mark Johnson, the Executive Director of the Technology Innovation Center, is a Certified GrowthWheel® Business Advisor.

Once you have connected with an advisor, he/she will send you a 360 screening. After completing the screening, your GrowthWheel Advisor will recommend decision sheets to help guide decision making and create a 30-60-90 action plan that outlines the decisions and timeline.

Send us a message today to get started!